Sherpa! Names Digital Communications Strategist

Sherpa! Web Studios has appointed Alan Williams as its Digital Communications Strategist to spearhead communications and content development tactics across its expanding portfolio of rapidly growing clients.

The addition of Williams is central to Sherpa!'s digital mission to increase, nurture, and convert opportunities with targeted communications and thought leadership, the new frontier for search marketing and social media.

Williams brings to Sherpa! a distinct background spanning new and traditional media, email marketing, paid search, and website initiative management to competitively capture and influence key markets and audiences. Most recently, as a B2B magazine editor and digital communications manager, Williams combined digital and editorial strategies to fulfill advertiser agendas and create compelling reader experiences. At Yahoo! Search Marketing, he refined search guidelines to deliver improved click-through rates for advertisers and results for users.

“I’ve admired for some time Sherpa!‘s holistic approach to digital marketing," Williams noted. "As the company’s accomplishments prove, traditional marketing disciplines have converged in search and social media, which increasingly leverage strategic communications content with extraordinary results. The opportunity to work at the digital beating heart of this interconnectivity is phenomenally exciting."

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