Devil in the Details, or at least Free Coffee

First, let's get the important stuff out of the way -- Starbucks is offering free ground coffee samples.

Now, the web stuff.

Take a look at the StarbucksCoffeeAtHome.com website. Now take a closer look. Look at the details that make this such a vivid experience.

• The use of a chalk board, consistent with Starbuck's use of daily specials in each of their cafes.
• The chalk writing on board sound.
• The chalk marks when writing on the board.
• The chalk graphics -- they look chalky!
• The slight after-image left whenever you erase something on the board. It's just oh-so-enough transparent that you don't pay attention to it. And it decreases to 0% after 2 or 3 slides are placed above it. But the result is a layering of previous "chalk" images.
• The atmospheric music in each coffee selection.

Quite the experience.

Or maybe we know how time-consuming it is to pay attention these chalky details.