Sherpa! ‘Most Effective Search Marketing’ Finalist

The Atlanta Interactive Marketing Association announced today that Sherpa! is a finalist for "Most Effective Search Marketing". The award is in reference to specific client work performed over the past 24 months. We are one of three finalist for the Search Marketing category (see below).

Awarded to the marketer displaying the most successful and unique strategy for conducting a search engine marketing campaign. Success is measured in terms of resulting number of new customers and customer acquisition cost. Effectiveness is measured by comparing results to previous efforts, industry standards, or initial goals.

The awards banquet is May 1, 630pm at the W Atlanta Midtown in the Altitude party room. The Emcee is Veronica DeLaCruz , CNN Internet Correspondent. Tickets are $100.

Consider coming out to support us, or just to enjoy the interactive marketing scene!

Other categories include

• Most Effective Online Marketing Strategy
• Most Effective Integrated/Cross Channel Marketing Campaign
• Most Effective Customer Aquisition and/or Online Direct
• Response Program
• Most Effective Online Brand Experience
• Best B2B Campaign
• Most Creative Use of Emerging Media
• Best of Show