A Brightworth Future: SEO Investment Rewards

Strategic investment in SEO is essential to securing ongoing digital dividends.

Brightworth — a financial firm providing investment and private wealth counsel — realized it needed to diversify and grow its own equity in SEO for traffic better in both quality and quantity. The company engaged the SEO-specialist Sherpa! Web Studios to redesign its digital asset (www.brightworth.com) with a focus on deploying SEO best practices to maximize online traffic from direct, referral, and search sources.

Sherpa! implemented the following approach:

1. Tactical keyword usage in content plus title, descriptions, and tags for improved search results
2. Homepage slider succinctly presenting Brightworth’s services and approach, plus the high-net clientele they serve
3. Easy-to-navigate tabs serving authored content, white papers, and speaking engagement videos
4. An expanded About Us section featuring consultant bios, instilling trust and credibility while connecting to social networks like LinkedIn
5. Intuitive, elegant redesign to guide traffic to most important content quickly

Upon going live July 25, 2011, these digital investments and others yielded substantially more visitors ready to engage the financial advisor group.

The SEO-optimized site performed exceptionally — coveted unique site visits saw a 4.5x increase with twice as many pageviews. Here are some more metrics of success comparing January - August 2012 to the same period last year.

• 948% more search traffic
• 361% more referral traffic
• 100% increase in direct traffic
• 301% more visits
• 456% more unique visits
• 99% lift in total pageviews

Moreover, Brightworth attracted more new visitors, compared to returning visitors, in part thanks to the support of mobile traffic that doubled during this period.

Ready to reinvest in your SEO equity? Contact a sherpa and tell us about your digital portfolio.