How Ecommerce Sites Can Make the Most of Rising Gas Prices

Have you noticed that a lot of your friends are more likely to shop online as a way to combat $4/gallon or more gas prices? Indeed, you have spotted a significant trend. One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study conducted for iCongo.

Simply put, people are avoiding the rising gas prices by utilizing online tools to research and shop. Especially in cities like Atlanta, where the average commuter spends hours a week sitting in their car.

What does this mean to you? Well, if you play your cards right -- an increase in online sales, traffic, or increased conversation about your product or service. As such, smart companies are re-thinking how they use technology to reach these consumers.

Top digital strategies to target gas-conscious consumer

• Now is the time for search engine marketing. Gas prices don't appear to be dropping anytime soon. If you have been thinking about a search engine marketing campaign, whether pay per click or search engine optimization, now is the time.
• E-mail marketing is a great way to have a conversation with customers, as well as make them aware of promotions. Furthermore, e-mail marketing is inexpensive and measurable.
• Embrace social media marketing. Join the conversation, or at least monitor it. For example -- visit summize.com and see what people are saying about your brand.

Free shipping, 24/7 availability, lower prices -- these are all reasons why consumers shop online. Use the knowledge of these motivations to your advantage.