Good Usability is Good for Business

Usability means users can accomplish their tasks quickly and with minimal stress and errors.

Ultimately, a "usable" product or service is best defined when a user feels satisfied with their interaction with it. For companies creating products, especially online ones, this becomes critical not only for attracting customers but also for creating loyal customers and brand advocates. Good usability, simply put, is good for your business.

Why Watch this Video?

In this 2nd of a 6-part video series, a UX master-certified expert explains the following:

• What is the real-world definition of “usability”?

• How is user experience (UX) different from customer experience (CX)?

• What are the “5 Es” of usability?

• In usability, who is NOT the user?

What's in the Course?

In this 6-part video series, a User Experience Master Certified consultant shares how applying a key strategic UX document -- a UX Roadmap -- will help propel your business toward growth. Upon completing this video series, learners will be able to:

• Understand how good usability is good for your business

• Identify characteristics of successful UX roadmaps

• Reveal how identifying "problems to solve" will drive desired business outcomes

• Align business and team stakeholders around prioritized “problems to solve”

• Create, present, and share your UX roadmap

• Maintain your UX roadmap for long-term success

But perhaps most importantly, it will help business owners and leaders alike align the business goals and objectives with each of the key stakeholders in your business. In the end, it is only with that degree of alignment that greatness can be achieved in any business.

Who is the Speaker?

David Felfoldi is the founder of SHERPA Global, a web consultancy. For over 25 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac Petroleum, Rinnai America, Leer, and the National Center of Civil and Human Rights. His entrepreneurial North Star has remained true throughout his journey — to provide web enthusiasts a nurturing place to master their craft.

As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping shape Atlanta as a sustainable, world-class city with a thriving early education, arts, and technology community. When not tinkering with technology or musing on marketing, David enjoys exploring the world, running on trails, and bicycling with his family of four.