Marketing to a new type of consumer

As you develop your marketing strategy aiming at the coveted 25-35 year old generation consider this description of a typical generation y'er as stated in BusinessWeek

Consider Brazilian Fabricio Zuardi, 27. He grew up 180 miles from São Paulo and found a job via the Web with Silicon Valley tech startup Ning Inc. Zuardi now lives in Palo Alto, Calif., in an apartment he located on craigslist.org. He has no traditional phone, preferring Skype Internet-based service. He doesn't own a TV. In his spare time he posts items on his blog or writes software that he contributes to open-source development projects. His taste in music is eclectic: Bob Dylan, Frank Sinatra, The Pogues. His friends are from all over, including Australia, Britain, Germany, and Slovenia. He has never met some of them face to face.

Say good-bye to the one way communication of traditional marketing and America's global domination. It *is* a small world after all.