April 17th, 2007
I was researching the main SEM firms in Atlanta or firms that provide the service as a major part of their business. One thing I noticed about this industry is that few firms seem able to create or provide SEO services for an attractive site. They seem to focus on what a browser sees rather than what a user sees. In the end, I believe this sacrifices conversions for traffic. One way to think of it is what is more important to you: profit (conversions) or revenue (traffic). As a hypothetical, would you prefer 1,000,000 visits that only converts at 1%, or 100,000 targeted visits that convert at 10%? As Sherpa! recommends -- go for the profit with a better balance of web design and search engine optimization. That's just how we do it in Atlanta. If you need persuasion, check out our
Another thing I noticed is that there appears to be a a goal of price competition that is resulting in making SEO a commodity. We experienced this with the web industry several years ago as well. This is a lose-lose for everyone, clients included. Why would you promote prices "starting at $599" if but to compete on price? When talent costs $60-$100k for an experienced SEM strategist, how much "strategy" are you really providing them? What good can come from $599 other than a cookie-cutter template report that is probably best served from a SEO best practices book that costs under $50. SEO business entrepreneurs should be ashamed of themselves. The industry has enough to compete with -- in-house SEM's, chasing technology, black hat vs white hat distinctions. Let's not undervalue what we do. If we drive $500,000 in new business, should we really only charge $500? That's a tenth of 1%!
At last, the top search engine marketing -- both paid per click and search engine optimization -- firms in Atlanta