SHERPA Global is UX Writing Certified

When it comes to digital products, our certified UX writer helps our clients ensure their words are working for them.

UX writing is, in a nutshell, good UX. Sure, most everyone can string a few words together to create a sentence, but only a UX writer has the skillset and understanding of a UX content approach. They craft copy that removes the barriers preventing users from accomplishing their goals while maintaining a perspective of how each interaction fits into the larger story of the customer journey.  

UX writing examples

UX writing encompasses writing for the customer’s journey from the point they become aware of your organization through consideration, intent, purchase, and loyalty. A user will definitely encounter UX writing on a company website. However, their first touchpoint with a UX writer’s work may be a marketing email or social media post encouraging them to click on the link that got them to the site.   UX writing may be a:

• Value proposition

• Product detail description

• Tooltip

• Button label

• Success message

• Placeholders

• Hints

Although the words may be few, they create maximum value when they keep users moving through a site to the intended conversion instead of just abandoning their task and never returning.

Backed by research

Effective UX writing is more than a clever label on a button, however. A UX writer researches their audiences to ensure they speak their users’ language when crafting messaging intended for them. They evaluate each piece of copy to ensure it works with the images and visual design to help the user get to the next stage of the customer journey.  

At SHERPA, we consider crafting content with the same care as designing and testing the interface and interaction design.

• Where is there too much information?

• Where is their too little?

• Does this copy confuse users?

• Can the copy be clearer and more concise?

UX writing is conversational

Users like to do business with people. Research shows they respond more to writing that sounds like they’re talking to a friend than a product manual. When choosing the right words, a UX writer thoughtfully considers the brand voice (personality).

Although they know customers appreciate humor, UX writers also evaluate the appropriate tone for where a user is in their journey. For example, when a customer receives an error message, attempts to be funny in the copy can often fall flat. The user wants to find out what is wrong and how they fix it so they can continue their journey.

Need UX writing?

Our certified UX writer can review and provide recommendations if your users are falling off during the customer journey.

To learn how SHERPA can help you craft UX writing that optimizes your customer journeys, call us at (404) 369-0219.