Connecting UX to business outcomes

A UX roadmap is a strategic, living artifact that aligns, prioritizes, and communicates a UX team’s future work and problems to solve.

Before we create your UX roadmap, let’s consider what makes for an effective one.

Why Watch this Video?

In this 3rd of a 6-part video series, a UX master-certified expert details the features and benefits of a UX roadmap, including the following:

• UX roadmaps are user-focused

• UX roadmaps are based on user research

• UX roadmaps are collaborative and living

What's more, you'll learn how UX roadmaps are different from other roadmaps such as customer journey maps, release plans, and product backlogs.

What's in the Course?

In this 6-part video series, a User Experience Master Certified consultant shares how applying a key strategic UX document -- a UX Roadmap -- will help propel your business toward growth. Upon completing this video series, learners will be able to:

• Understand how good usability is good for your business

• Identify characteristics of successful UX roadmaps

• Reveal how identifying "problems to solve" will drive desired business outcomes

• Align business and team stakeholders around prioritized “problems to solve”

• Create, present, and share your UX roadmap

• Maintain your UX roadmap for long-term success

But perhaps most importantly, it will help business owners and leaders alike align the business goals and objectives with each of the key stakeholders in your business. In the end, it is only with that degree of alignment that greatness can be achieved in any business.

Who is the Speaker?

David Felfoldi is the founder of SHERPA Global, a web consultancy. For over 25 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac Petroleum, Rinnai America, Leer, and the National Center of Civil and Human Rights. His entrepreneurial North Star has remained true throughout his journey — to provide web enthusiasts a nurturing place to master their craft.

As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping shape Atlanta as a sustainable, world-class city with a thriving early education, arts, and technology community. When not tinkering with technology or musing on marketing, David enjoys exploring the world, running on trails, and bicycling with his family of four.