UX Strategy to Grow Your Business

The science of understanding your user’s needs and wants is called user experience (UX).

Businesses that fail to place their customer’s needs and wants central to their strategic vision ultimately fail as a business. Thankfully, this path to failure can be avoided by adopting basic UX best practices and processes.

That's because UX focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. Ultimately, UX provides businesses with the insights they need from their customers to propel the business forward.

Who Should Watch?

This under-30-minute video series is designed for business owners and leaders who seek a leadership team that is able to work together towards a common vision of desired business outcomes. Watch the series to help you create your first UX Roadmap -- a strategic, living visual artifact that communicates, aligns, and prioritizes your stakeholders around a single vision and set of priorities.

What's in the Course?

In this 6-part video series, a User Experience Master Certified consultant shares how applying a key strategic UX document -- a UX Roadmap -- will help propel your business toward growth. Upon completing this video series, learners will be able to:

• Understand how good usability is good for your business

• Identify characteristics of successful UX roadmaps

• Reveal how identifying "problems to solve" will drive desired business outcomes

• Align business and team stakeholders around prioritized “problems to solve”

• Create, present, and share your UX roadmap

• Maintain your UX roadmap for long-term success

But perhaps most importantly, it will help business owners and leaders alike align the business goals and objectives with each of the key stakeholders in your business. In the end, it is only with that degree of alignment that greatness can be achieved in any business.

Who is the Speaker?

David Felfoldi is the founder of SHERPA Global, a web consultancy. For over 25 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac Petroleum, Rinnai America, Leer, and the National Center of Civil and Human Rights. His entrepreneurial North Star has remained true throughout his journey — to provide web enthusiasts a nurturing place to master their craft.

As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping shape Atlanta as a sustainable, world-class city with a thriving early education, arts, and technology community. When not tinkering with technology or musing on marketing, David enjoys exploring the world, running on trails, and bicycling with his family of four.