All your hard work of earning web traffic and carefully composing persuasive content are a wasted effort if your online forms fail to deliver leads into your funnel.
If your online forms are not meeting, or exceeding, your business objectives, an audit of your online forms can reveal cost-effective ways to attract and convert more qualified leads into your sales funnel.
Evaluate effectiveness of the length of the form
Assessment of visual grouping of labels and fields
Analyze logical sequencing of form
Confirm fields are matched to the appropriate input type and size
Appraise fields for most effective column layout
Distinguish optional and required fields from each other
Verify any input or formatting requirements are explained
Gauge whether destructive actions are necessary and optimized for best practices
Establish whether error messages are provided and highly visible
Ensure mobile forms use the correct mobile form markup
Consider whether visual question types can increase engagement
Optimize cognitive load by revising question types
Engage users with personalized form flow with conditional logic
Rate incentive and motivation for completing form
A SHERPA Forms Optimization Audit analyzes up to four of your online forms and delivers a detailed report with recommendations of how to improve completion of your online forms, thus converting more prospects into leads.