User Research Plan

You wouldn’t plan a presentation for a prospect without confirming his expectations, so why would you build a website without understanding who your users are and what they want to do on your site?

YOUR PROBLEM
If your website’s performance is not meeting your business objectives, you need to understand who your users are and what’s important to them.  A user research plan is a cost-effective way to identify your target users and what you need to know in order to perfect your site to meet those expectations.

CORE BENEFITS/VALUE

• Identify up to three different users

• Determine what you need to know about these users

• Document a business objective for each user

• Confirm goals for each user

• Craft up to five research questions for each user

• Provide profiles of the types of research participants who should be recruited

• Recommend best research methodology for identified users, e.g., interviews, usability study, card sorting, tree testing, etc.

• Suggest schedule for key dates of research plan implementation, e.g., recruiting, study date, results delivered.

• Actionable user research plan that can be implemented immediately or at a future date

SCOPE/DETAILS

A SHERPA User Research Plan offers a one-hour virtual discovery meeting with up to four stakeholders for SHERPA to deliver a concise, detailed user research plan that can be implemented immediately or at a future date.