You wouldn’t plan a presentation for a prospect without confirming his expectations, so why would you build a website without understanding who your users are and what they want to do on your site?
If your website’s performance is not meeting your business objectives, you need to understand who your users are and what’s important to them. A user research plan is a cost-effective way to identify your target users and what you need to know in order to perfect your site to meet those expectations.
Identify up to three different users
Determine what you need to know about these users
Document a business objective for each user
Confirm goals for each user
Craft up to five research questions for each user
Provide profiles of the types of research participants who should be recruited
Recommend best research methodology for identified users, e.g., interviews, usability study, card sorting, tree testing, etc.
Suggest schedule for key dates of research plan implementation, e.g., recruiting, study date, results delivered.
Actionable user research plan that can be implemented immediately or at a future date
A SHERPA User Research Plan offers a one-hour virtual discovery meeting with up to four stakeholders for SHERPA to deliver a concise, detailed user research plan that can be implemented immediately or at a future date.