Rinnai Selects Sherpa! as Digital Agency of Record

Sherpa! Web Studios has been named the digital agency of record for Rinnai, the No. 1 seller of tankless water heaters in North America, and will create enhanced digital initiatives for the manufacturer's consumers and business partners. Rinnai will draw on Sherpa!’s proven experience in helping B2B2C technology brands increase, nurture, and convert leads.

Although Rinnai has retained Sherpa! for an array of digital services since 2002, this year marks the beginning of a holistic strategy for marketing that integrates web design, targeted email campaigns, social media, search marketing, advanced analytics, and a spectrum of dealer support services.

“Sherpa brings a high level of understanding of our customers and thus partners with us to develop and execute a leading digital strategy," said Brad Sweet, Rinnai VP of Marketing. "At Rinnai, we require demonstrated results, and Sherpa! has a history of performance. Sherpa! has been a trusted partner for many years.”

Thanks to the digital initiatives of Sherpa! to date, consumers have been motivated to embrace tankless water heating and luxury energy-efficient living, making Rinnai appliances the most sought-after water heating technology today. In addition to continuing to provide digital services that span core digital marketing domains, Sherpa! will further cultivate Rinnai as a thought leader in energy-efficient technology with content development and promotion. To that end, Sherpa! recently launched Rinnai's digital resource center about tankless technology, efficient living, and relevant news of interest, Think Tankless.

Rinnai’s embrace of digital marketing best practices to fulfill B2B and B2C goals makes it an exemplary client, according to David Felfoldi, Chief Experience Officer at Sherpa!

“Rinnai is already known by builders and installers as the most reliable gas appliance manufacturer and by consumers as an exemplar in customer service," Felfoldi said. "The Sherpa! team will serve as Rinnai’s digital guide in ensuring their digital footprint and online experiences represent that reality.”

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About Rinnai
Headquartered in Nagoya, Japan, Rinnai has 20 branches and 86 sales offices in addition to six domestic production facilities. Rinnai has been efficiently heating water since 1964, has sold appliances in the U.S. since 1974, and has installed more than 30 million tankless water heater installations worldwide today. The corporation maintains an international presence with additional subsidiaries and affiliates in Australia, Brazil, Hong Kong, Indonesia, Malaysia, New Zealand, the People’s Republic of China, Singapore, South Korea, Taiwan, Thailand, and the United Kingdom.

About Sherpa! Web Studios
With North American headquarters in Atlanta, Ga., and a global presence in Uruguay, S.A, Sherpa! Web Studios is a digital marketing agency with peer-ranked excellence in web design, search and social marketing, and digital technology solutions. Its award-winning blend of proven digital marketing strategies and cost-effective technical capabilities offers a holistic, results-oriented approach to digital marketing. In 2008, Sherpa! was awarded “Most Effective Search Marketing” by their industry peers and was most recently awarded “Most Effective Local Marketing” in 2011. For more information, visit SherpaWebStudios.com and follow the agency at twitter.com/sherpastatus.